I spent an afternoon estimating the upside of moving a ranking page. The examples pointed to around one extra click a month, a useful number to have before committing time to SEO work.
what did the ranking page estimate actually show?
I spent an afternoon estimating the upside of moving a ranking page. The examples pointed to around one extra click a month.
That estimate gave the SEO work a concrete scale before I sank more time into it.
when is an estimate enough to make the decision?
Sometimes the estimate is the whole decision. If the likely upside is around one extra click a month, that is useful context for deciding whether the work is worth doing.
The estimate did its job before implementation: it made the possible return visible.
How do you estimate the upside of moving a ranking page?
In this case, I spent an afternoon estimating it from examples. Those examples pointed to around one extra click a month.
Is SEO work worth doing for one extra click a month?
The estimate gives you a useful number before you commit time. Sometimes that number is enough to make the decision.