TL;DR

A page close to page one already has momentum. Write a guide for the exact query, then link it to that page so searchers get a useful next step and the page gets a relevant path.

what can you do when a page is close to page one?

A page close to page one already has momentum. That makes it a useful place to build from.

Write a guide for the exact query, then link that guide to the page.

why link an exact-query guide to the page?

The guide gives searchers a useful next step. The link gives the page a relevant path.

what makes this tactic simple?

It starts with a page that is already close to page one. Add a guide for the exact query and connect the two with a relevant link.

FAQ
What should I do with a page close to page one?

Write a guide for the exact query and link it to that page. The guide gives searchers a useful next step.

Why link a guide to a page close to page one?

The link gives the page a relevant path. The tactic pairs an exact-query guide with a page that already has momentum.